Put the wheels in Motion

Bondholders Frogspark and Motion Vehicles have teamed up on an innovative digital transformation project.

In order to drive growth, but also save time and operational costs by streamlining the customer’s buying process, Motion Vehicles wanted a process that would allow customers to easily navigate around the large collection of cars they have available.

To help provide a personalised experience, Frogspark has introduced functionality to Motion Vehicles' website that allows customers to configure their own pricing and create leasing deals dependant on their exact requirements.

To save the Motion Vehicles team time and improve efficiency, the new website now directly communicates with the nationwide vehicle database which automatically pulls through vehicle information to the live website at regular intervals, to ensure stock listed is always up to date and accurate.

The transformation is something both Frogspark and Motion Vehicles are very proud of.

Lee Slater, Managing Director of Motion Vehicles, said: “A new website means that we can compete with national players in our field which is key to our business growth. Scott, Liam and the whole Frogspark team excelled from start to finish, with clear communication, ensuring our requirements were translated into a website that represents the Motion Vehicles brand and our wider business goals. We’re really excited as to what the next 12 months can hold now we have an online presence to be proud of.”

Rob Twells, Managing Director of Frogspark, added: “This is one of my favourite projects to date. The chaps from Motion Vehicles are great fun to work with. From start to finish it’s been a joy to work on. Not only that, but seeing the tangible impact that this new project has provided Motion Vehicles is great to see – it’s these kinds of outcomes that motivate us to keep improving.”