Alphageek Digital scores a big win

Staff from an award-winning digital marketing agency Alphageek Digital travelled more than 4,000 miles and rubbed shoulders with some of the biggest footballers in the world when they staged their most high-profile campaign to date.

The team from Alphageek Digital coordinated a campaign across two continents, providing a range of services including video content and social media posts, to publicise The Beautiful Game, a celebrity football match which took place at the Exploria Stadium in Orlando, USA.

The match was sponsored by Alphageek’s longstanding clients, health supplements suppliers DoNotAge.org, and featured a star-studded line-up of world-famous footballers including Brazilians Ronaldinho, Roberto Carlos and Cafu, ex-Netherlands striker Patrick Kluivert and former Columbian goalkeeper Rene Higuita – who made his name when he performed a scorpion kick at Wembley Stadium.

Other big names included Brazilians Vinicius Junior, Eder Militao, Willian, Lucas Moura, Portugal’s Joao Felix and Dybala from Argentina.

This was the biggest campaign Alphageek has undertaken which involved creating graphics for worldwide online adverts and social media posts in the run up to the match, filming 90 hours of footage at the event itself and running ads during the game.

The team spent five days in the US before heading back to Derby to edit the video footage and analyse the results of the campaign, which reached 5.5 million people through social media and gained 140,000 impressions for sales ads.

Alphageek’s operations director Kieran Flynn, who attended the event, described the assignment as a huge milestone for the company. He said “Not only was this an amazing project to be involved with for us on a personal level because of the privilege of filming huge stars like Ronaldinho and Roberto Carlos, it showed the full range of what our agency does.

“In the weeks leading up to the event the brand amplification and content team worked closely to design social media graphics, banners, leaflets and billboards, incorporating the most famous players as well as the DoNotAge.org supplements.”

Kieran added, “The results speak for themselves – we reached 5.5m people via Facebook and Instagram, gained 1,596 new followers and increased DoNotAge.org’s engagement by almost 23%. It shows the power of social media when you’ve got a good plan and some of the world’s most famous footballers coming together for an amazing match.”