Auction firm unveils brand refresh

SDL Property Auctions has lifted the lid on its new branding, which aims to promote the benefits and dispel the myths of property auctions.

The firm, which specialises in live-streamed auctions, has also adopted the use of CGI for the rebrand for first time  – bringing its auctions team to life.

It also sees the introduction of a “myth slayer” character, to further debunk mistaken assumptions about auctions.

SDL Property Auctions is the UK’s most successful live-streamed auctioneer, selling hundreds of residential, commercial and development land lots every month for private individuals and corporate clients.

It operates monthly live-streamed national property auctions.

Andrew Parker, managing director and auctioneer at SDL Property Auctions, said: “We’re so pleased with this brand refresh, and we’re very excited to see it launch.

“It’s important to us that we stay current, and the CGI for the team helps to show SDL Property Auctions in an engaging and knowledgeable way, while making everything digital-first and totally shareable.”