BEAR lifts lid on new branding

Independent coffee and lifestyle brand BEAR has lifted the lid on its new branding as it prepares to expand nationally.

Earlier this year, the Derby-based firm, which currently has five outlets, including two in the city, announced it had won backing from Clark Group Investments, a private equity investment company.

The partnership will allow BEAR to expand its portfolio of brick-and-mortar stores and further grow its e-commerce platform.

Now, the company has revealed its new-look branding as it prepares to take the BEAR name national.

In a statement, the firm said: “Our brand refresh is both a reflection of our journey so far and our aspiration to continue this adventure. We’re proud of our roots and excited about where we’re headed.

“It is inspired by the connections we have and continue to make every day. As these relationships have flourished, so has our identity – helping to inform a fresh perspective and direction.

“These connections have been absolutely instrumental in shaping our brand and guiding us along our continued journey.”