Doughnut firm announces first store opening

Doughnut firm Project D has announced the location for its first ever high street store.

The company, which has its bakery based in Derby, is set to open a store in York city centre in September.

As well as a wide selection of doughnuts, the store will sell Project D merchandise, such as hoodies and T-shirts, as well as the company’s newly launched own-brand coffee.

The firm is expecting to open at least three stores this year, one of which will be at Meadowhall Shopping Centre, in Sheffield. Further new stores are set to follow next year.

The retail expansion is part of a long-term plan to build a large-scale presence in UK high streets and out-of-town retail centres, continuing a vision that was delayed by the outbreak of the Covid-19 pandemic.

Max Poynton, marketing director and one of Project D’s co-founders, said: “This is the future of Project D – and we are massively fired-up by the prospect.”