PR agency signs up to offer ‘Hope’

Penguin PR has become the first to sign up to a new sponsorship scheme launched by a charity, which supports families dealing with a life-limiting diagnosis.

The me&dee charity has launched the scheme, which allows businesses to give families ‘Hope’ – a special keepsake elephant with a voice recorder in the zip-up pouch contained in its ear, which has been used by hundreds of families to record poignant last messages of loved ones, often children.

The device allows families with a potentially life-limiting diagnosis to record the voice of a loved one, providing huge comfort in times of bereavement.

Now the charity is urging businesses to lend support with a 12-month sponsorship of the adorable elephant, with the offer of one Hope embroidered with a business’s logo as the ideal friendly companion around the office.

Simon Burch, director of Penguin PR, said: “We are delighted to sponsor this worthwhile charity with our sponsorship of Hope.

“She looks very smart with her Penguin PR logo emblazoned on the front and it’s good to think we are helping families by providing another 12 Hopes through a year’s sponsorship scheme.

“It would be great to see other companies following suit and ordering their own branded ‘Hopes’ too.”