Tech firm to support cyclist’s latest world record bid

Technology supplied by EVAD will be aiming to help a cyclist’s attempt to break a world record stay on course.

The telecoms specialist has joined with Plan.com to provide real-time data to the science team behind Leigh Timmis’ attempt to break the record for the greatest distance cycled in seven days.

The record currently stands at 2,192.39 miles, which was set by legendary long-distance cyclist Tommy Goodwin in 1939.

Based on data gathered from Leigh’s previous world record and predictive analytics undertaken by the Human Performance Unit at the University of Derby, Leigh could break the record by a significant margin when he makes his attempt in November.

To ensure Leigh has the best possible chance, EVAD, which is an award-winning provider of telecoms solutions, unified communications, mobility and contact centre solutions, will be providing a real-time link between Leigh and his science team during the attempt.

Critical data, such as Leigh’s heart rate, power, speed, core temperature, distance travelled and calories burned will be analysed, with adjustments made to ensure Leigh’s optimum performance at all times.

Leigh said “This is a game-changer for the team as in our previous world record, my performance data could only be made available to the team once I had completed each cycling block, and at this point it’s too late to prevent any performance degradation.

“The technology EVAD is providing will allow the team not only to predict issues but more importantly prevent these happening.

“We have successfully piloted the technology during a test run a were able to make changes on the fly to ensure my optimal performance and the targets for the test were exceeded.”

EVAD, which was established over 10 years ago, specialises in helping organisations with technology challenges and improve how they communicate with their customers.

The firm said: “We wish Leigh Timmis, and his team, every success in his ambition to set the world record and a new standard for British cycling.”